The owners of paid subscription based online dating sites have for along time, viewed free online dating sites as second rate. Despite many emerging free online dating sites over the past 5 years, the major subscription based singles sites have continued to expand, and singles have continued to keep paying given all the hype that the free singles sites are simply not up to scratch.
Dating sites that do not charge any fees for members to join earn revenue by selling advertising, and by way of earning commissions through promoting paid dating sites. The overwhelming majority of free dating sites don’t seem to achieve success due to the competitive nature of this industry and usually end up disappearing from the search engine results. There are several exceptions to this however, www.hookmeup.com.au, plentyoffish and okcupid are 3 of the most successful free dating sites on the market. In fact, plentyoffish has around 8 million members which is the largest singles data base in the world.
It would seem that singles are now taking note of the success of free dating sites, such as the ones mentioned above, and the myth that all free sites have small data bases are simply not true anymore. As a result, singles are reversing the trend and are taking advantage of comparable, quality dating sites, but without any cost, and why wouldn’t they, not much in life is free these days!
onlinedatingnewsletter.com recently published a news story featuring one of the worlds largest paid dating sites, match.com. This story presents an exceptional example of just how much the free dating industry is impacting on revenues and membership declines of traditional dating sites. In a bid to take away some of the massive business from the big free sites, match.com has just announced it will be kicking off a free dating service. Perhaps now some of the traditional dating sites will experience what its like to have to come from behind.
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